SERRANO PLATA, María de Jesús; BALCÁZAR NAVA, Patricia. Effectiveness of a social marketing strategy aimed at people with excess body fat. Horizonte Sanitario, [S. l.], v. 25, n. 2, p. e6187, 2026. DOI: 10.19136/hs.a25n2.6187. Disponível em: https://revistahorizonte.ujat.mx/horizonte/article/view/6187. Acesso em: 23 may. 2026.